Sales professionals at Leisure Getaways Incorporated take pride in studying and implementing the most effective sales and marketing techniques in their work.
While every reasonable person knows that there’s no such thing as free lunch, every prospect and buyer secretly hopes and believes that there might be. This is why premiums are such a powerful strategy in selling. A premium is a free gift or a bonus that comes with a purchase. One of the best approaches when deciding on premiums for your business is to not give away the same things that you are already selling. This is bad because it tends to devalue your products or services and isn’t creative at all.
Some of the best premiums are things that people want for themselves. This applies not only to their personal lives but also to business transactions. It is always best if you can find a premium that people want, but aren’t buying. It may be that they think that the items cost too much, are too busy to buy it, or they need to explain the purchase to their loved ones.
A great premium solves all these problems. If someone asks them about it, they can tell that they received it for free. They also don’t have to spend time making a buying decision or obsess about money and costs. Some of the best examples of premiums come from the home security and fire alarm systems businesses. The reason for it is simple: nobody really wants to buy a fire alarm. It is just not an exciting purchase.
The industry needed a solution for this issue and the solution is premiums. Typically, home security companies offer gifts such as beautiful dinnerware, a vacation or a set of steaks. This lets the buyers receive an item that they really want, while at the same time, making a necessary decision that they aren’t excited about much.
Are your customers excited about what you sell? While selling may be easier for companies that sell vacation-related products and services, such as Leisure Getaways Incorporated, any business can find ways to make buying exciting for its customers.